In the years I’ve been designing, some words are misused more often than others. I want to focus on one of those words, brand. And, like the principle of negative space, I’d like to help define it by stating what it is not.
Read More
On a recent trip to the Southwest, I saw how water shaped the terrain. I asked myself how being more like water could help brands and cultures create lasting experiences. I noted a handful of rough ideas and questions to consider.
Read More
What happens to the objects and ideas we create? How do we shape and maintain them through our relationships with them over time? And how does that relate to designing brands? The book How Buildings Learn helps us consider this.
Read More
Studies have proven the failure rate of mergers is between 70 to 90 percent. Here’s how brand can be leveraged to provide unity, clarity, and solidarity during this critical inflection point and pave the way for continued success.
Read More
For companies to weather the storms, they need to find ways of leading with clear demonstrations of differentiation through purpose, experience, and value. Only then can they become a must-have brand.
Read More
Customers think in journeys; businesses are set up for touchpoints. To align with the customer’s journey and provide meaningful end-to-end experiences, companies need to cultivate their culture to support journeys.
Read More
A recent trip to Amsterdam left me fascinated with their—intersections?!? Here’s how thinking more about and harnessing their power can fuel innovation within your business and for your customers.
Read More
Successful companies have proven that branding is a long-term game. Yet, many companies today focus on short-term tactics and quick wins. Here’s how viewing brands more strategically can help sustain growth over time.
Read More
Customer obsession has become a trendy, boardroom-safe mindset to tout. But just because it sounds good doesn't mean it is. Let’s take a look at where it falls short and what we can replace it with instead.
Read More
As a design leader, I solve problems, manage people, and enable progress…by design. Here are three mantras I used in my work as a designer and have adopted for managing people and teams.
Read More
As humans, the ability to experience the world multi-sensically more clearly forms our perception of, connection to, and engagement with people, places, and things. The same is true for brands.
Read More
Optimism is an underlying mindset that's critical to design. Harnessing it means believing that every problem, even if challenging at the moment, is an opportunity to move forward and make progress.
Read More