Recently, Jaguar teased its new brand direction, which upset designers. However, what was missing from the commentary was context. If we want to be taken seriously, we must move beyond reactions to surface-level aesthetics.
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Our culture is obsessed with more. Organizations also fall victim to this ideology as they seek more clients, sales, revenue, trends, growing product/service lines, etc., but it comes with a cost. Here's how focus can help fuel growth.
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At first glance, adding friction might seem counterintuitive. However, when applied measuredly and thoughtfully, it can be a powerful additive to enhance customer relationships. Let's look at a classic example from Betty Crocker.
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Despite its digital nature, the internet physically affects the environment. By implementing sustainable design practices, we can decrease energy consumption and improve user experiences. Here’s a first step for my site.
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Feeling stuck can be anxiety-inducing and sometimes even paralyzing. But, we can use it as an opportunity for exploration and growth by shifting our mindset and leaning into trusted frameworks. Let’s find out how.
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On a recent trip to the Southwest, I saw how water shaped the terrain. I asked myself how being more like water could help brands and cultures create lasting experiences. I noted a handful of rough ideas and questions to consider.
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Customers think in journeys; businesses are set up for touchpoints. To align with the customer’s journey and provide meaningful end-to-end experiences, companies need to cultivate their culture to support journeys.
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A recent trip to Amsterdam left me fascinated with their—intersections?!? Here’s how thinking more about and harnessing their power can fuel innovation within your business and for your customers.
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Customer obsession has become a trendy, boardroom-safe mindset to tout. But just because it sounds good doesn't mean it is. Let’s take a look at where it falls short and what we can replace it with instead.
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As a design leader, I solve problems, manage people, and enable progress…by design. Here are three mantras I used in my work as a designer and have adopted for managing people and teams.
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Optimism is an underlying mindset that's critical to design. Harnessing it means believing that every problem, even if challenging at the moment, is an opportunity to move forward and make progress.
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Presentations. The word induces anxiety in presenters and audience members. As a designer, I feel responsible for doing something to make these experiences better for myself and more accessible for everyone.
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