Marketing — Thoughts — Brian Pennington

Why Growing Companies Need Visual Communication

Ahh, a new year and new growth opportunities. Yet one of the biggest challenges I’ve encountered is companies that grow but do so while compromising quality and ultimately limiting their potential. Here’s how visual communication design can help.

Brian PenningtonJanuary 10, 2025Marketing, Design, Strategy

Becoming a Must-Have Brand

For companies to weather the storms, they need to find ways of leading with clear demonstrations of differentiation through purpose, experience, and value. Only then can they become a must-have brand.

Brian PenningtonFebruary 17, 2023Brand, Strategy, Marketing

Leveraging Brand as a Strategic Asset

Successful companies have proven that branding is a long-term game. Yet, many companies today focus on short-term tactics and quick wins. Here’s how viewing brands more strategically can help sustain growth over time.