What happens to the objects and ideas we create? How do we shape and maintain them through our relationships with them over time? And how does that relate to designing brands? The book How Buildings Learn helps us consider this.
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As humans, the ability to experience the world multi-sensically more clearly forms our perception of, connection to, and engagement with people, places, and things. The same is true for brands.
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Brands have always had to strike a delicate balance between being an entity that will stand the test of time and also one that can evolve with the times. But customer expectations are shifting faster than ever before.
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When it comes to personal relationships, it’s the people you connect with on a deeper, richer level who inherently bring more meaning and value to your life. The same can (and should) be said about brands.
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Technology has infiltrated more of our lives than ever and near-constant change has become normal. We’ve grown accustomed to think and respond in the short term. Should this apply to the logo as well?
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