Reflections on design, business, and culture
In today's landscape, a strong brand essential. To build a thriving brand, B2B leaders must shift their focus from products to brands and experiences. Let’s explore how cultivating brands can transcend commoditization and deliver long-term value.
Read MoreOur culture is obsessed with more. Organizations also fall victim to this ideology as they seek more clients, sales, revenue, trends, growing product/service lines, etc., but it comes with a cost. Here's how focus can help fuel growth.
Read MoreAt first glance, adding friction might seem counterintuitive. However, when applied measuredly and thoughtfully, it can be a powerful additive to enhance customer relationships. Let's look at a classic example from Betty Crocker.
Read MoreDespite its digital nature, the internet physically affects the environment. By implementing sustainable design practices, we can decrease energy consumption and improve user experiences. Here’s a first step for my site.
Read MoreAs the proverb says, “If you want to go fast, go alone. If you want to go far, go together.” While this is a great motivational poster, working with others is challenging. Let’s look at a tool for building trust and scaling new heights together.
Read MoreInnovation is the key to staying ahead of the curve, adapting to change, and driving growth. The iconic film Powers of Ten is one source of inspiration that has left a mark on me. Let’s see how you can use it to stay ahead.
Read MoreTo create something people are passionate about, whether it be a theme park ride or getting others to believe in your vision, you must find ways to connect emotionally. Here’s how to use a narrative arc to communicate with impact.
Read MoreMigration provides a compelling analogy for how organizations can proverbially “take flight” by using brand architecture to align their people, products, and services and convey a unified identity.
Read MoreMany businesses today consider experience a “technology thing” rather than a comprehensive strategy. But to enable effective interactions, companies must balance efficiency and meaning in experiences.
Read MoreWe stood before a giant, glowing touchscreen, and it hit me. Where am I? Reflecting on a recent outing with my kids to a fast-food restaurant, I began to consider distinction and its value to a brand.
Read MoreIn the years I’ve been designing, some words are misused more often than others. I want to focus on one of those words, brand. And, like the principle of negative space, I’d like to help define it by stating what it is not.
Read MoreWhat happens to the objects and ideas we create? How do we shape and maintain them through our relationships with them over time? And how does that relate to designing brands? The book How Buildings Learn helps us consider this.
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