Customer obsession has become a trendy, boardroom-safe mindset to tout. But just because it sounds good doesn't mean it is. Let’s take a look at where it falls short and what we can replace it with instead.
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As a design leader, I solve problems, manage people, and enable progress…by design. Here are three mantras I used in my work as a designer and have adopted for managing people and teams.
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As humans, the ability to experience the world multi-sensically more clearly forms our perception of, connection to, and engagement with people, places, and things. The same is true for brands.
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Optimism is an underlying mindset that's critical to design. Harnessing it means believing that every problem, even if challenging at the moment, is an opportunity to move forward and make progress.
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Presentations. The word induces anxiety in presenters and audience members. As a designer, I feel responsible for doing something to make these experiences better for myself and more accessible for everyone.
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I've built my career on using visuals to communicate. However, I've long admired how other disciplines, especially writers, achieve similar results using a different skillset and what I can learn from them.
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What does it mean to work as a successful designer today? By looking at the story of the traveler and the three stone masons we can understand the three different qualities of operating as a successful designer.
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To develop solutions to address the problems of today, we need more adaptability. Let’s look at three core ideas that jazz adheres to and the impact of adopting a jazz mindset on our work.
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Brands have always had to strike a delicate balance between being an entity that will stand the test of time and also one that can evolve with the times. But customer expectations are shifting faster than ever before.
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When it comes to personal relationships, it’s the people you connect with on a deeper, richer level who inherently bring more meaning and value to your life. The same can (and should) be said about brands.
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Technology has infiltrated more of our lives than ever and near-constant change has become normal. We’ve grown accustomed to think and respond in the short term. Should this apply to the logo as well?
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As any SaaS company will tell you, a vital part of their annual livelihood is the conference. But, if you’re not careful, you can miss valuable opportunities for growth. Here are a few tips to get the most out of your investment.
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