Last evening, I had the pleasure of attending a talk titled Eero Saarinen: Shaping the Future. I found the discussion captivating, and Saarinen's impact on both design and the country in only ten short years is astounding.
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Branding is one of the most powerful ways to communicate change. But, it can also be a damaging process giving your competition a boost in market share. Let’s look at three recent examples and see what we can learn.
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QR Codes (short for quick response codes) act as “jump points” to the Internet because they connect the physical world with the Web. Here are a few pointers to effectively use them.
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